Google+ – Page 2 – Peter G McDermott

My First Days with Google Glass

This is part 1 of a 3 part series.

A couple of months ago, you could have called me a skeptic. I didn’t really see the value in paying $1,500 and a trip to New York or San Francisco for something that was still in beta. If anything, I thought Google should be paying us to wear it. I watched some of the first explorers and noticed the issues they were dealing with (poor battery life, equipment failure, etc.). I wondered why anyone would want to spend so much money on something that had such limited functionality.

When the #ifihadglass campaign initially rolled out, I thought it was a really great idea, but felt I would need some groundbreaking idea in order to get an initial invite. As it turned out, you just had to have a somewhat good idea, $1,500 in your pocket and the ability to travel to NYC or SFO to pick them up. I watched a lot of my connections from Google+ score the initial invitations and watched with envy as they traveled to the closest coast to get fitted for their Glass.

As the Explorer program with +Google Glass continued to grow, I watched more and more people taking the device out in public, testing the sociological response form wearing Glass and attempting new and different applications. On the surface though, it just looked like a bunch of geeks (sorry, +Robert Warren) posting pictures of their driveway with the current temperature superimposed over it—something that could be easily accomplished with a smartphone five years ago.

As time rolled by, I convinced myself that getting Glass wouldn’t be worth it for it. I made myself think that I really didn’t need it and wouldn’t be able to do anything worthwhile with it. Then, out of nowhere, my good friend+Derek Ross gave me the opportunity to get in. No longer would I need to have to fly to one of Google’s offices to get fitted. All I needed to do was provide my payment information and wait by the mailbox.

I couldn’t do it. I couldn’t force myself to pay $1,500 for something that seemed so useless to me.

Then one day everything changed. An acquaintance I met online, +Robert Warren, scored a pair of glass and we joked for months about me trying it out. Finally, we met for dinner with +Shaker Cherukuri and afterwards he let me try it on. I was absolutely amazed. I could not believe the clarity of the display, the clarity of the sound, the speed of the device and the many purposes that he was able to demonstrate in my short demo. In just a few minutes he turned a skeptic into a believer.

That night I got online and tried to turn over every rock I could find on the Internet to get myself an invitation code. Finally, after “begging” to the Glass Gods, +Chris Pick and +Kelvin Williams came along and threw me the invitation that got me into the Explorers program. I immediately jumped online and consulted with my family on which pair to buy. We decided Shale would be the best fit with my wardrobe and to “blend” in perhaps more than Sky or Tangerine.

So, now after a few days I’m starting to formulate some opinions on this new tool (not a toy) and how it is going to be beneficial for my life and my career…

This is the first of three posts which will tell you more about my experience. I wanted to start out with the backstory. Stay tuned tomorrow for the next part of the series and photos from today’s Glass Meetup.

What's in a blog?

“What’s in a name? That which we call a rose
By any other name would smell as sweet.” – Romeo and Juliet

Late last night I got into a discussion with +Mike Elgan about his “Google+ Diet” and the #blogsofaugust challenge. Mike has been evangelizing the adoption of Google+ as a primary means of social media engagement for some time now. Because of his focused efforts (and inclusion in the SUL) Mike has grown a very large and interactive audience. As part of the challenge, Mike asked us to only post original content to Google+ and not our blogs or other social media channels. To ensure distribution across those channels, Mike allows everyone to syndicate content through tools like ManageFilter (http://goo.gl/whvLY).

This discussion got me thinking as to what really constitutes a blog. Initially a “weblog” was a self-hosted or otherwise hosted platform that allowed Internet users to share their deepest thoughts, experiences and whatever they felt compelled to write about. Blogs were popping up so fast that content management systems like WordPress, Blogger and others began to pop up.

As blogging culture grew, social media started to take front stage on the web. People were no longer intimidated by having to write long-form posts on their blog when they could now “micro blog” using services like Twitter and Tumblr. Pretty soon the whole notion of text was laughable and sites like Pinterest became popular.

I believe Google tried its best to marry those different communication vehicles (short text posts, images, video) into a network that a large number of us have grown to love and used to spread ideas and meet others with similar interests. The reason I believe Google+ has been so successful is that it allows you the content creator or curator to decide what and how you want to share. There aren’t huge limitations, there isn’t a “certain way” to do things, you can just share whatever goodness you have of your own or that you dig up elsewhere on the web and very easily. I think that’s the most important thing.

Maintaining a self-hosted blog with a content management system like WordPress is a lot more work than you ever think it will be. Sure the installation only takes three minutes, but the selection of themes, installation of plugins and tinkering with CSS will take the life out of you. With so much energy invested in trying to make things “look good” you lose a lot of the energy that you need to focus on the whole reason you’re creating a blog: to share something.

Now, of course you could completely abandon your blog, board it up and point your URL to your Google+ page like +Mike Elgan has, but then you stand a great chance of alienating people that don’t like the Google+ platform or are using an older hardware that can’t handle rich responsively designed sites like Google+. Furthermore, by limiting your sharing to Google+ you’re limiting yourself from the ability to categorize, sort, highlight, feature and better customize your content.

If you’ve ever seen a search result for one of your Google+ posts appear, you may have been disappointed with the long-string URL. Personally, I think when I search for my posts on Google and see the mess of alphanumeric numbers in the URL for Google+ posts, I get turned off. When I create a post on my blog I have a nice clean and easy-to-understand URL. While that might not be important for the search algorithm anymore, I think it is something people consider before clicking a link. The only way Google can fix that is to seriously change the way it shows URL’s for G+ posts or to change the way it generates them to begin with. Either way, something we probably can’t change.

While Mike encourages everyone to blog on Google+ and not elsewhere, he leaves out the fact that he is a paid writer and actually writes all over the web. Some of his Google+ posts (quite a few) are summaries of his posts across the web. Mike gets paid to write by companies that get paid by advertisers and that’s something you cannot yet do on Google+: monetize text content with ads.

So, if you’re afraid to leave your blog because of the money you’re making from AdSense or other revenue streams, I don’t blame you. You can, of course, always copy your content from Google+ to your blog, but if it gets consumed primarily here, you can’t count on making too much money.

Regardless of money though, if a “blog” is truly just a log of your thoughts and ideas, it doesn’t matter whether you post it on a privately hosted website or an update on a social media platform. The important part is that you are sharing your passion and interacting with those that are interested.

With that said, I have made a huge overhaul of my blog, PeterGMcDermott.com and I would love for you to check out its simplicity. Because not everything I post on Google+ is my best or most well thought out ideas, I don’t think they all deserve their place on a website dedicated to those ideas. Therefore, I only post the things that I feel are very important to my audience and that distinction, for me, is what makes the difference between a blog and a social media stream.

What do you think? Would you want everything you post on social media to end up on your blog? Is abandoning your website for a social media platform a good idea? Is RSS dead?

I will be copying this post over the my blog–as I will with the rest of this months posts–but afterwards I think I’ll get back to pushing you over there to read and interact. Would you be willing to visit?

https://www.petergmcdermott.com/

Getting all of the words in before…

Today I had some free time while we were out and about running errands. I spent the time listening to a few TED Talks hoping to gain some inspiration or learn something that I could apply towards something I am already doing. Although I didn’t come across anything earth shattering or mind bending, I did find a key takeaway from one of the talks about trying something different for 30 days.

In the talk, +Matt Cutts (a Google engineer) explains how easy and liberating it is to try something new for 30 days, but one of the ideas that he brought up was truly a novel concept: writing a book. According to Cutts, one of the hardest parts about this particular challenge was getting all of the words in every night (1,667, to be exact) before going to sleep.

Photo Courtesy Jeroen Bennink by Creative Commons 2.0

Now I won’t be hiking Mt. Kilimanjaro or biking 20 miles to work every day, but I think I want to take what I learned from this short talk and apply it towards my love for writing and sharing what I learn. Hopefully, if all goes well, every day for the next 30 days you should see a few paragraphs of ideas, suggestions and stories in my blog.

Keeping up with something (or anything) can be tedious. Our lives are already jam-packed with tasks, to dos and ever-increasing expectations from our employers and family. We need to be in 100 places at the same time getting 1000 things done before our heads hit the pillow. The problem with this lifestyle is that we don’t always get a chance to do what we love to do.

The 30 day challenge for me will be expanding by passion for writing by writing something new and engaging every day. It might not be the best collection of thoughts and ideas, but it will certainly be a consistent and thorough group of silly ideas, fun concepts and hard-learned lessons.

I hope you are looking forward to whats to come and help give me the encouragement I need to keep it going. Who knows? Maybe after 30 days I will find this is something I really love doing.

Google+ is Easy for Newcomers

Recently Mike Elgan wrote a post equating Google+ to New York City. Although I appreciate his point, I think a lot of people are traumatized by getting started in a new social network and might find Google+ to be overwhelming.

The truth is Google+ is geared around convenience which is why I think it is more like the suburbs.

Google+: More Like Suburbs, Less Like New York City
(Originally posted on Google+)

Let’s face it, the big city is really scary for a lot of people. There are a million things going on at once and it can all be totally foreign and totally overwhelming for some. There is no instruction manual on how to find a subway, pay for a fare and get where you are going. There isn’t a slow lane on the sidewalk for people that are new to the city. It is huge, full of hustle and bustle and can be a lot of fun.

The truth is, New York City isn’t for everyone. Most people like convenience and easy access to the things they love and use on a regular basis. For a lot of families and simpler people, living in the city just doesn’t make sense.

That’s why I equate Google+ to the suburbs. You can get a lot more bang for your buck, you can make friends with new and interesting people. You are just down the street from the places you love to visit and an adventure is always in your backyard.

Google+ offers users the ability to do so many different things. But, it doesn’t need to be overwhelming. Because Google+ is integrated into so many of Google’s products (GMail, Calendar, YouTube, Docs), integrating different aspects of your Internet use into one social system is seamless.

Because Google+ manages your circles based on interests or relationships, you no longer need one account for personal life and another for business. With Google+ you can share your family photos and the latest slides for that new sales presentation, with only the right people.

The convenience of Google+ is the same that you would get in the suburbs. Everything is within reach, and it doesn’t take rocket science to get yourself settled and learn your way around. If you ever get lost or need help, there is always a neighbor that can help show you the way.

Don’t let Google+ scare you, it’s not a big city, just a really cool neighborhood.

Google+ Opportunity: Create a Community for Your Local Community

Recently Google announced the launch of a new feature for Google+, Communities. Since the announcement there have already been 20,478 communities created (according to circlecount.com). Community topics range from things as broad as Space (35,252 members) to things as small as Miniature Gaming (189 members).

The success of these communities will rely greatly on the amount of time and effort that has been put into them. Creating a broad topic and failing to moderate will quickly turn your community into the Wild West, filled with off-topic conversation and tons of spammers. However, if you mix the right ingredients, you can grow a vibrant community full of rich conversation, new discoveries and awesome connections.

Community Members Gather for Fundraiser — Nashville Community Members Gather for St. Jude Children’s Hospital Fundraiser Event

If you want to create a community, but haven’t decided what to make it about, let me give you a suggestion: think local.

One of the things that Google+ offered us was the ability to connect with everyone around the world and discover people with like-minded interests. Now all of this discovering has been a lot of fun, but it doesn’t mean much when you’re not at the computer or using the app on your phone. Luckily, I have begun to make a lot of local real-life connections through Google+ that I meet and spend time with in the real world (thank you #Ingress).

There are millions of cool and interesting things happening around the world, some of which you might be able to participate in, but for the most part, probably not. It’s important to get out from behind the keyboard and your touchscreen and interact with the real world.

I created a community called Nashville+ because I was beginning to notice other members of the the Nashville “community” (funny how that word has another meaning, eh?) starting to embrace Google+. There was a huge opportunity to connect those users and give them the conduit to share interesting stories, photography, local news and other things like restaurant reviews.

The Google+ community I created is pretty small and somewhat stagnant at the moment and I’m fine with that. Like any good community, I want to make sure I have the correct foundation before I start bringing in the people to keep it moving. Once I get the categories sorted out that I like and plant some seeds for conversation, I’ll start contacting local businesses and individuals and offer them the opportunity to connect with other community members.

One thing to be careful of, though, is to make sure that the community doesn’t turn into a giant billboard. The last thing I need is every restaurant and bar posting their specials every day. What I would like to see is people sharing their experiences with different businesses and events. I would like to see people showing the human side of the community. Because, that’s really what community is all about.

Nashville+ is in its infancy, but I already have a few great things planned.

Do you have an idea for a local digital community? What are your plans for success?

Your Community Sucks and Here’s Why

A Guide to Jump-Starting your Google+ Community

We are now on day six of Google+ Communities and people are starting to learn a number of things very quickly. First and foremost, if you missed the opportunity to be the first to create a unique community surrounding one of your interests, don’t worry. It’s not about being the first, it’s all about being the best.

The first thought that crossed my mind when I heard that Google+ was releasing a communities feature was whether or not there would be a community for people that like to manage communities. It seems meta, I know, but it is very likely that the creators of these communities would like a forum to share their knowledge, tips, tricks and questions, while making a few important connections.

Since creating the Community Moderators community, we have had over 1,100 unique members join. We have had dozens of people’s questions answered, some very interesting feedback expressed towards the betterment of communities, and most importantly, a fellowship of people with like-minded interests.

In my last post, I talked about how Communities could be the answer to your biggest circle management nightmares. That theory only works if you are dealing with successful communities. So how do you make your community a success?

Bring the right people into the conversation.

A community is much like a new house, it is not going to build itself. However, it does require some of the same fundamental features of a house. It needs a good foundation, support beams, and protection from the elements.

Abandoned House near Hooper's Farm to Oast House Archive — Photo: Abandoned House near Hooper’s Farm by Oast House Archive (Used under Creative Commons Attribution-ShareAlike 2.0)

The foundation of my community is a group of people that share passion for a common interest. Without the foundation, we would have no place to establish our pillars for success. Finding the people the are right for your community is tricky. Of course, you could always spam out to all of your followers and ask them to come and join, but what is in it for them? To attract valuable members to a community, you must show them the value of becoming a member.

For the Community Moderators community, the value was easy to demonstrate, if you come and join us, you will learn from other community moderators, have a chance to ask questions and gain valuable insight towards growing your own community. It sells itself, really. However, for some community topics, it may be harder to market value. Regardless, if you can cast your community in a light that shows value to potential members, you are more likely to attract members that are likely to actively participate in the conversation.

Support the conversation and keep it going.

As a community moderator, you will quickly find that you cannot answer every question and stimulate every conversation. The remarkable thing about having a community, is that the members of your community can work with each other to answer questions, create engaging conversation and exchange valuable content relative to your topic.

Initially, it may be difficult stimulating the level or quality of conversation that you would like to see within your community. Just like in a cold room, people are often shy and do not want to be ridiculed for their opinions. Start with some light conversation. Break the ice with your community. Show them that you all have humility and good will and can learn from each other.

As more people become more comfortable with sharing their thoughts and ideas, the conversation will begin to grow. Before you know it, you may have to call for some help to make sure the conversations are headed in the right direction and that people are familiar with your community and its guidelines.

Protect your community from the elements.

The Internet is like any other place in the world. It has good people, it has bad people and it has some people that just don’t know any better. Your job as a community owner is to ensure that you are moderating your community in a fashion that is not restricting free speech, but keeping out unnecessary commercial solicitations, spam and otherwise annoying contributions.

When you begin to protect your community from spammers, trolls and bullies, keep in mind that you are not InterPOL and your function isn’t to control what every member of your community has to say. Your just to to facilitate the conversation, keep it rich, keep it on topic (if necessary) and keep the evil doers at bay.

When deciding how to moderate (not police) your community, you might want to consider establishing a Code of Conduct or set of Community Guidelines. I have worked with the Google+ community at large to create an open-source set of Community Guidelines that you can find on github. These guidelines are free for you to use, interpret, change or use how you would like. If you would like to contribute to the project, please free to do so.

Keep in mind that your community guidelines should be general, light-hearted but also clear and concise. Your goal is not to create a rule for every possible situation, but to express to the community that certain behaviors such as hate speech, bullying or spam will not be tolerated. Set the tone early and remain consistent and your community will respect your efforts.

Most importantly, as you watch your community grow, remember, Rome wasn’t built in a day.

How to Better Manage Your Circles in Google+

With the release of Google’s new “Community” feature on Google+, you can take a deep breath and stop trying to sort each and every person you come across into the right interest-based circle. The community function allows you to focus on not only who you are interested in, but what you are interested in. As communities begin to develop and mature and you continue to use them, you might find yourself spending less time managing your circles.

Photo By Leo Reynolds used under Creative Commons 2.0

Communities take the guesswork out of circles.

Up until this week, you were charged with the task of keeping up with people on Google+ exclusively through circles. If you found someone that was also interested in Technology, you might have added them to your Tech circle, but realized they are also passionate about cats. You hate cats. Communities solves that problem. Sometimes we aren’t as interested in the people we interact with as we are interested in the topic at hand.

Now with communities, you can focus on conversations focused around topics that interest you and not just people that may have said something interesting at one point in time. No longer do you need to blindly create circles centered around topics in fear of “missing” something relevant. With communities, you can rely on quality curation of the content you’re really looking for.

So what should you do with all of those topical circles, or the random circle shares you added? Give them a rest. Go into the individual sliders and pull the volume down to ‘Mute.’ Give it a week or two. Notice a difference? Less noise? I guess you can live without that circle after all…

5,000 People, That’s It?

The notion of being able to “follow” 5,000 people is ridiculous and if you claim to be able to do it with any sort of consistency, then you have super-human powers. In fact, a study with Facebook users found that if you follow too many people, you might become unhappy.

“Among the group who read updates, the study revealed that having 354 Facebook friends seemed to be the tipping point after which people were increasingly less happy with their lives.” – Menshealth.com

When you look at the way you manage circles on Google+, ask yourself “Why did I follow these people?” Maybe you thought that keeping in touch with a group of people could lead to a new job. However, if you were following people just because you thought the picture they posted that one time was interesting, you are probably circling for the wrong reasons.

Today I chatted on the phone with Laurie DesAutels, a talent acquisition expert that specializes in connecting with people based on their skills and talent. “If I’m going to be interacting with 5,000 people in my circle, I’ve got to be kind of picky. I want it to be people that post regularly and people that I want to see in my timeline.”

She went on to say “It’s not all about quantity, it’s about quality.”

Use your circles to connect with the people that you care about.

Keeping your topical correspondence and your personal/business correspondence separate has just become that much easier. Focus less on strangers that only peak your interests 10% of the time and start focusing on the people you care about through your circles and the topics that interest you through communities.

Now that you have a degree of separation between relationships and interests, you should be able to better strengthen and develop your relationships while enjoying more relevant content centered around your topics of interest.

Give it a try, hit the mute button on your random circles and leave the Home stream to people you care about.

What do you think? Are Google+ Communities the best thing since sliced bread, or just another distraction? Will Communities help you turn down the noise and turn up the volume on the things you love?

Reactions to Communities: The playing field is being leveled. (Guest Post)

Today’s post is a guest post from Zach Alcorn that was originally shared on Google+

So on the whole, I think most users are finding that Communities are a very useful and, a few tweaks notwithstanding, well implemented feature. But a few users, particularly those with medium to large followings, have been expressing a lot of doubt and negative feedback, and I have an idea why.

When circles were the only method for connecting, the “playing field’ for engagement and audience was extremely uneven: a brand new user had almost zero chance of their post being seen, even if it was of tremendous quality, while some users with (inexplicably) large followings were posting crap like copypasta from chain emails and having it reach What’s Hot. Contrast this to Reddit, where as +Carter Gibson showed a few days ago, a new user with great content can reach the “Front Page” with their very first post.

Communities change this. Suddenly, a new user can join a Community on their very first day and make a post to an audience of thousands of people. And I have a hunch that if it’s good content, it will be seen and engaged with by a great many of them.

So my theory is this: while much of the negative feedback represents legitimate room for improvement, there’s a not-insignificant portion that is the result of a changing playing field. Users that have come to love being one of the select few who have large audiences are inclined not to like that. Most of these users have nothing to worry about, as their followings came about as the result of posting great content. But I have to believe there are some who have either gamed the system through shared circles or posted repeated crap to build a following, and those audiences are going to leave in a hurry for the increased quality and relevance that Communities will offer.

The great news for everyone else is this: Communities are going to make great content king. They offer everyone an opportunity to post to an interested audience, not just those with big followings. And I think that’s a plus.

[author] [author_image timthumb=’on’]https://petergmcdermott.com/wp-content/uploads/2012/12/zachaphoto1.jpg[/author_image] [author_info]I’m fascinated by technology, science, and the things that make us tick. My current long-term pursuit is to major in Computer Science and Neuroscience in order to research brain-computer interface technology, particularly the commercial applications it holds.[/author_info] [/author]

Affiliate Purchases: A Nice Way to Say Thanks This Year

Over the last year, I have spent a lot of valuable time and effort evangelizing a new social media network. I have consulted with some great minds, held discussions with very influential people and have heard some amazing stories from the people I have met. During this time I have done my best to share what I have learned to allow you to benefit from my knowledge.

Because the work I do online is not related to my vocation, it is strictly a labor of love. I am not paid for my time on Google+, my evangelism of the network or the tutorials I share. Apart from a small bit of AdSense revenue that I receive from my YouTube videos, this is strictly a volunteer effort.

Without having to solicit you for donations or putting a “tip jar” up on my website, I thought I would ask you to do something even simpler. If you shop during the holidays for your friends and families and sometimes find yourself using a website called Amazon, your purchases can help pay for my web hosting, domain registration and bandwidth necessary to run this site.

If you would like to say thanks, you don’t have to pay me in cash, simply make your Amazon.com purchases through my affiliate link (http://goo.gl/k3df4). The small affiliate revenue generated will go a long way in ensuring that I can afford to keep this website up and running. If you would like to go further, please feel free to visit my Amazon Wish List this Christmas and send me something swell. Some of the items will help me create better video content, and utilize my mobile and tablet devices more efficiently.

Whatever you do this holiday season, be sure to thank the people that have shared knowledge, help and guidance in all of the things the interest you. Thank you all for being a receptive, interactive and well-engaged audience. I appreciate all of your participation and attention. If you have reached out to me in the past via Google+ notifications and I haven’t responded, please don’t be offended. The best way to get in touch with me is always through e-mail: petergmcdermott@gmail.com. I would love to hear from you.

Happy Holidays,

Peter

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