While checking on my Klout account today, I noticed something surprising. My Google+ influence has dropped to 9.65% of my total score, splitting the difference between Facebook and Twitter.
Clearly, with over 57,000 followers on Google+, less than 500 on Twitter and less than 400 on Facebook, the numbers just don’t add up. Also consider the fact that 90% of my content and interaction takes place on Google+, why the sudden change in the score make up? (more…)
How to Create a Subscription Circle on Google+
Google+ gives you the opportunity to sort your contacts by interests, topics or whatever you would like. You can create as many circles as you’d like and put people in multiple circles. As you continue to use the social network, you might find yourself following thousands of interesting and unique people from around the world. But, how do you keep yourself from missing out on the posts from the 10 or 20 users you really want to follow?
Thanks to Google’s circle “volume” controls, for a long time you were able to control the prevalence of posts from particular circles within your stream. However, now with the added “Notification” setting, you can get a notification every time someone in a particular circle posts something. (more…)
Lifehacker posted an article this morning called “How to Convince Your Boss to Let You Try a Four Day Work Week.” Is that enough time to get all of your work done, maintain all of your client relationships and move forward with all of those projects on the back burner? (more…)
If you’re familiar with Google+, you have probably noticed that the “notification” system needs a serious revamp. Currently, when posting something, whether public, private or only to certain circles, you have the ability to “notify” up to 100 people. On the surface, this sounds great, however in practice, it is anything but.
An Internet acquaintance of mine, +Johnny Roquemore, expressed his annoyance with unrelated notifications coming from people within his circles. The offender was a good friend of mine, +matthew rappaport. Matthew posts about all kinds of stuff. I mean, his content is literally all over the place. He keeps it interesting and lots of the time, funny. However, his content doesn’t necessarily carry a particular theme.
The problem with Google+ as it stands is that you don’t have a way to notify people interested in certain things or interests. Pinterest has it right by creating different boards that you can subscribe to. That way if, say Matthew, only wanted to see my posts about Google+ and Social media, he could subscribe to those boards, but he wouldn’t be subjected to my posts about cats and Star Wars memorabilia. No, don’t worry, I don’t post about either of those things.
As a content creator, each time I submit a post to Google+, I have to find less than 100 people that I chose to notify when I create a post. Because some of these posts may not be of interest to a large number of my followers, I am usually very selective with notifying anyone of my new posts. But let’s say I have a fan that really wants to learn more about digital marketing. Let’s say that I have the ability to “tag” my posts with whatever categories I often share about. If this person if interested in any of these particular “tags,” they can simply subscribe to them. If they are really interested, they can subscribe & be notified. That way the notifications are in the hands of the readers, not the posters, giving them control of the content their are subjected to.
If I were to guess, Johnny probably wouldn’t have ever subscribed to Matthew’s animated GIF’s or #foodporn posts. But then again, maybe I’m wrong…
What do you think? How should Google+ handle notifications and content subscriptions? Do you like it the way it is now? Leave your feedback in the comments below.
Normally, I wouldn’t share reviews of grocery stores on a blog focused on digital marketing and customer engagement. However, I think customer service is evolving and I want to share a story about my trip to the local Walmart Neighborhood Market. It goes something like this… (more…)
The importance and relevance of sites that track your Internet-social influence, like Klout, have been heavily debated. Clearly, the more your content is re-tweeted, reshared or re-blogged, the more exposure Internet users will have. But, does having a high digital clout “score” help you in the real world?
Thousands of brands rely on Internet-based social networking as part of their overall marketing strategy. They try to create original, engaging and compelling content that will trigger an emotional response to either make you share their content with others or to get you thinking more about their products and services. (more…)
So, here you are. You’ve arrived. You’re on Google+ and probably at least a half dozen or so other social networks. So what’s next?
If you’re here for a particular reason, maybe you’re a content creator, a brand ambassador or a marketer looking to gain exposure to your content, or you’re just here building your personal brand, it’s important to keep things consistent.
Think about the air pressure in your tires, if you have one under-inflated, two over-inflated and one at the right pressure, your car probably isn’t going to get the best gas mileage or keep you going in the right direction without a little help from you. Marketing yourself online is actually very similar. (more…)
So, tonight I was on a quest to liquidate some furniture from my house. It’s mostly inexpensive stuff from +IKEA that I have accumulated over the years and will no longer have room for in my new apartment.
In order to quickly get rid of it, I decided to post it on Craigslist for FREE! Yes, that magic four-letter word. But, I wouldn’t dare do that without a strategy.
I posted several things simultaneously on Craigslist, the furniture (more…)
Today is a special day for Music City, +Google is gracing our fair city with their presence today as part of a partnership with +FLO {thinkery}. Google is hosting their first Google for Entrepreneurs event called +G4eNashville. A lot of the who’s who in Google will be there today talking to entrepreneurs about leveraging Google’s products such as AdWords, Places and +Google+ for their business.
Nashville is obviously the city that music calls home and that could mean a lot for new technology firms as technology continues to influence music. Obviously Nashville is a booming town for country musicians, but there is a wide variety of music that is produced recorded and played live here encompassing dozens of genres. (more…)
Last night I was inspired by none other than Carms Perez to create a very short an interrogative post on my social media fronts. The post was this, “The only thing keeping me from doing what I love is ________________.” There were lots of responses, but one of the recurring themes—sadly—was money.
When I posted this question, I didn’t really think there was a “correct” answer. I was wrong. (more…)