If you’re familiar with Google+, you have probably noticed that the “notification” system needs a serious revamp. Currently, when posting something, whether public, private or only to certain circles, you have the ability to “notify” up to 100 people. On the surface, this sounds great, however in practice, it is anything but.
An Internet acquaintance of mine, +Johnny Roquemore, expressed his annoyance with unrelated notifications coming from people within his circles. The offender was a good friend of mine, +matthew rappaport. Matthew posts about all kinds of stuff. I mean, his content is literally all over the place. He keeps it interesting and lots of the time, funny. However, his content doesn’t necessarily carry a particular theme.
The problem with Google+ as it stands is that you don’t have a way to notify people interested in certain things or interests. Pinterest has it right by creating different boards that you can subscribe to. That way if, say Matthew, only wanted to see my posts about Google+ and Social media, he could subscribe to those boards, but he wouldn’t be subjected to my posts about cats and Star Wars memorabilia. No, don’t worry, I don’t post about either of those things.
As a content creator, each time I submit a post to Google+, I have to find less than 100 people that I chose to notify when I create a post. Because some of these posts may not be of interest to a large number of my followers, I am usually very selective with notifying anyone of my new posts. But let’s say I have a fan that really wants to learn more about digital marketing. Let’s say that I have the ability to “tag” my posts with whatever categories I often share about. If this person if interested in any of these particular “tags,” they can simply subscribe to them. If they are really interested, they can subscribe & be notified. That way the notifications are in the hands of the readers, not the posters, giving them control of the content their are subjected to.
If I were to guess, Johnny probably wouldn’t have ever subscribed to Matthew’s animated GIF’s or #foodporn posts. But then again, maybe I’m wrong…
What do you think? How should Google+ handle notifications and content subscriptions? Do you like it the way it is now? Leave your feedback in the comments below.