How to Create Consistency Across Your Brand

So, here you are. You’ve arrived. You’re on Google+ and probably at least a half dozen or so other social networks. So what’s next?

If you’re here for a particular reason, maybe you’re a content creator, a brand ambassador or a marketer looking to gain exposure to your content, or you’re just here building your personal brand, it’s important to keep things consistent.

Think about the air pressure in your tires, if you have one under-inflated, two over-inflated and one at the right pressure, your car probably isn’t going to get the best gas mileage or keep you going in the right direction without a little help from you. Marketing yourself online is actually very similar. Continue reading How to Create Consistency Across Your Brand

How to use Hangouts to Promote Your Brand

NFL Safety Chris Harris using Hangouts On Air
NFL Safety Chris Harris using Hangouts On Air

The playoff season in American football is a great time for sports fans. The number of teams left in competition has been whittled down and fans must choose another team to advance. Since there are left teams left in the mix, there is more common conversation to be had amongst co-workers and friends.

A safety from one of the teams that didn’t make it this year, Chris Harris, of the Detroit Lions, decided to use his downtime as an opportunity to engage his followers and help create a positive image for his brand.

Continue reading How to use Hangouts to Promote Your Brand