I quit.

I was about halfway through the book when my mind was drifting. As many times as I tried to read the passage again, the content just wasn’t resonating with me. So much of what I had been reading wasn’t anything new or interesting to me. While the book was one I hadn’t read before, the content was a bloated series of facsimiles of the same ideas over and over. The different names and situations were almost indistinguishable.

So there I was, halfway through the book with a critical decision: do I keep on dredging through in hopes of finding value? Or do I just quit? The indicators were obvious that I was unlikely to gain value worth my time if I invested in in suffering through the next 150 so odd pages, so I quit.

It’s okay to quit. In fact, it’s healthy to do it quickly. Too often, in life, and business, we fall pray to the sunk cost fallacy that we somehow owe it to ourselves, other, or the universe to finished whatever it is we’ve started. But, the truth of the matter is that while we can never have back the time or money that we’ve already invested, we can choose where every minute or dollar that follows goes.

When the going gets tough, keep on going. But when the going gets pointless, go somewhere else.

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