Rudolph the Blacked Out Reindeer

15.446 Million

That’s how many families weren’t able to watch Rudolph the Red Nosed Reindeer when it was blocked on CBS via streaming providers this evening, according to the latest subscriber counts for the six largest streaming providers (e.g. YouTubeTV and Hulu) and CBS All Access.

I’m curious what led to the decision to block this programming from streaming by CBS. In 2020, media companies should be prepared and equipped to distribute content equally across multiple platforms while maximizing revenue through channel optimization. So what really happened? Are antiquated rights agreements to blame or just corporate greed? In either case, bah humbug, I say!

(source: https://lnkd.in/e9MPbZ8 and https://lnkd.in/endsJv3) #rudolph #christmas #advertising #streaming #TV

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.