As a technology enthusiast and blogger, I invest a lot of my time in learning about new products, services and methodologies. Because I’m not a professional web designer or blogger, I have to find the most well crafted solutions and tools to help me accomplish my goals.
Recently, I was struggling with my brand identity and my blogging. I didn’t know how I wanted my posts to be perceived. I thought I needed an identity apart from myself, so I created yet another domain and started posting there. This time, instead of using WordPress, I gave Blogger a try.
I loved it, I really did. As a hardcore Google+ user, the benefits of having your ecosystem embedded into your Content Management System (CMS) are numerous. I had instant access to all of my AutoBackup photos, I could easily tag someone’s Google+ profile in a post and I could instantly share it to my page or profile once I was done with the post.
For server reliability, I had nothing to worry about. Google’s uptime is second to none and it was all 100% free.
However, free always comes with some strings attached. Because I am using Google’s platform, they have the right to change it at any time and without notice. You could have a plugin that works one day, and is a total trainwreck the next. The graphical user interface (GUI) could change at the drop of a hat, making it either easier or more difficult to complete routine tasks.
The bottom line though is that the site is over-simplified. It’s great for people that are just trying to get started in the blogging, or businesses that just want to “set it and forget it,” however it’s not the best choice for serious bloggers.
When I migrated back to WordPress I decided that I didn’t want to use a clunky “free” theme, but instead decided to invest it something with a proven track record. That’s when I decided on using the Genesis Framework and the Ambiance child theme.
The theme is a content-first design which means the focus isn’t on the website, but on the content presented within. As a blogger, nothing is more important that the easy consumption of text. I think this theme does a great job of it.
Now, I studied journalism for a few years and I know a thing or two about writing. However, I think I owe a hat tip to the careful design of the site. With a few tweaks and a small upfront investment, I was able to create something that I am proud to call mine.
Why am I telling you all of this?
I just had an experience that many bloggers only dream of. My latest post was just picked up by Mashable.