Any campaign usually has a call to action, whether it is to get a customer to purchase a product, to generate a lead or to engage your followers with social media. The toughest part of these campaigns is their purpose and that it to generate results.
Surely, if you spend even the smallest amount of time on the Internet, you are getting bombarded left and right being asked to “fill out a survey.” Businesses use these to gauge their performance and measure their progress as well as individual components of their products and services.
If there is information that you are interested in obtaining, you need to incentivize your participants. Hokey things like a free desktop background or a ring tone may have sounded good 7 years ago, but they are unlikely to drive results.