How Many Social Networks Should My Business Use?

Image Credit nk&f (http://www.naterkane.com/blog/2008/01/)
Image Credit nk&f (http://www.naterkane.com/blog/2008/01/)

In a world where people connect effortlessly with their computers, mobile devices and tablets, social networks are popping up everywhere. Some of them are geared towards finding and sharing websites (digg, stumbleupon), others are more geared towards sharing what you’re doing in text and photo (Instagram, Twitter), some focus on where you are (Foursquare, Path) while others try to tackle everyone at once (Facebook, Google+). Every day more and more of these networks are popping up like Pinterest and Issuu.

Of course, having a presence in all of these places would expose your business or brand to more eyeballs, but is it really necessary?

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Effective Social Media Demands Two-Way Conversation

photo by Grant MacDonald on Flickr

Thousands of people, businesses, brands, products and services create a social media presence every day. Whether its a Twitter account, Facebook page or Google+ page, they want to make sure that you can find their product in all corners of the web.

Creating a social media campaign requires commitment, communication and most importantly, listening.

Have you ever tried having a conversation with a brick wall? Not so much fun, huh? In fact, if you tried talking to a brick wall in front of your friends, people might think you’re crazy.

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