What happens when you stop responding?

+Taylor Swift (middle) and me (third from right) photo by +Sony 
If you were to poll 100 celebrity accounts with over 500,000 followers across social media, I think you would find something interesting. Most of them do not actively interact with their audience. Sure, they may call out an individual tweet or reply to an occasional comment, but for the most part, their audience interaction is limited.
For traditional celebrities, this seems very rational. +Taylor Swift probably doesn’t have time to reply to thousands of comments, and if she tried to, it would turn into a cascading time suck. However, if she started to reply to each and every fan, would it ruin all of the excitement for those that do hear from her?
Watching several “non-traditional” celebrities, more of the Internet type, writers, commentators and corporate big wigs, I’m starting to notice a trend, that people are more likely to engage with those that are less likely to respond. Take +Vic Gundotra‘s posts, for example. If you watch what he and his colleagues post, you will always see a myriad of responses, some form more prominent Internet figures. However, most of them know that the likelihood he will respond is fairly low. So why do they bother to comment on his content?
I’m wondering if there is a “critical mass” in terms of tribe size or follower count where content creators should limit their audience interaction in an effort to increase engagement on their posts. It’s a continuation on my theory of “manufacturing scarcity” but I think it also applies in the social realm.
I believe that in personal branding, we are taught to interact with as many people as possible as often as possible to help establish our authority in our particular niche. However, is there a point where well-followed individuals should curb their audience engagement to encourage more interaction with their posts?
Let’s be clear, I’m not talking about totally eliminating interaction, but showing your audience that you’re busy doing important things and can only interact occasionally. By creating this artificial scarcity, does the engagement become more valuable?
It sounds crazy, but I think it might just work…

#thinkaboutit

How to Use Google Plus for Your Brand

Google Plus for your Business
What is Google+?

Last night I was asked to speak at Ross Jones‘ IMD405 Internet Marketing class at The Art Institute of Nashville. Ross and I met at the SpeakerUp meeting for the 2012 Podcamp Nashville as we are both interested in speaking this year about our perspective niches.

Ross is a SEO expert and has been doing it for longer than most people knew what Search Engine Optimization was. Ross owns a business called 2 the Top Design where he helps businesses get their website optimized for search engines and in turn, getting them more leads.

Continue reading How to Use Google Plus for Your Brand

13 YouTubers You Should Circle & Subscribe

And some really good reasons why.

Sharing quality content is what drives the Internet. +YouTube is the one-stop-shop for all things relating to, well, everything. So, with 48 hours of content uploaded every minute, it can be difficult to filter through all of the not-so-good stuff. In an effort to help you, here are 13 YouTubers that I reallylike and why. Some of them you might know, but hopefully others will be completely new to you.

Continue reading 13 YouTubers You Should Circle & Subscribe

Creating Impactful Presentations: How-To

Using nothing but Google Docs’ Presenter, Google’s stock images and a Google+ Hangout, presentation expert +Harold Carey Jr. was able to teach me how to create a very simple and effective presentation.

No more sliding text or sound effects, just a header, image and…well, I’d tell you the rest, but you can watch the video!

Check out Harold’s website at http://haroldcarey.com/ .

How to Be Circled on Google+

Interaction. Interaction. Interaction.

In real life, people commonly ask me, “how in the world did you get so many followers on Google?” Of course, being an early adopter helped, but the most important thing I did when I arrived here wasinteracting with other users. I can’t say it enough, interacting with people’s content shows them two things: 1) You’re paying attention. 2) You invested time in starting a conversation.

Continue reading How to Be Circled on Google+

Want to Track How Many People Click Your Links?

When you post things in social media, especially on Twitter and Google+, sometimes it is hard to determine how many people are receiving your message. If you are posting unmodified hyperlinks in your post, you won’t be able to track how many people are clicking through.

By using a link shortening service such as goo.gl you can track how well your posted links are doing. Simply copy the link you wish to track, visit http://www.goo.gl/ and paste it into the window. Once you click the button, the link will be shortened to the right using a series of letters and numbers. When you copy and paste this into your tweet or post, you will be able to keep track of how many people clicked through.

You will be amazed by the difference between +1’s, comments and click-through of your posts.

Follow-Up Interview with +Jennifer Wedel from +The White House Hangout

+Jennifer Wedel disclosed to us today that the Deputy Chief of Staff from+The White House called her home to inform her that the President wanted to ensure that her unemployed husband’s resume was send to key contacts in the Dallas Fort Worth area.

During our second hangout interview with Jennifer she explained the news of the phone call and why she shared it with us first. Continue reading Follow-Up Interview with +Jennifer Wedel from +The White House Hangout

President Obama Google+ Hangout Follow-Up Interview with Jennifer Wedel

An historic event took place today. President +Barack Obama used a mixture of social media and emerging technology to connect with five ordinary Americans through a Google+ Hangout.

Participants ( +Jennifer Wedel, +Christine Wolf, Adam Clark, +Ramon Ray and +Paras Patel) were selected to appear on a Google+ hangout with each other, a moderator from Google, +Steve Grove and the President, +Barack Obama, who appeared live from +The White House Continue reading President Obama Google+ Hangout Follow-Up Interview with Jennifer Wedel